Aayusha Somani
User Experience Designer
Hi, I’m Aayusha, a third-year UX design student. Here’s a look at the experiences that have shaped my work so far.
Tools
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
Skills
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
Recommendations
Prof. Shruti Parihar
Mentor
Aayusha worked under my guidance on a Microsoft fellowship research project and…
Mr. Hemant Godboley
Aurik
It is my absolute pleasure to recommend Aayusha Somani, who worked closely with us on the …
Experience
Research Intern – Peepal Design
Bangalore, Karnataka | Apr 2026 - Jul 2026
Primary Research
Data Synthesis
Notetaking
Report Audit
Qualitative Data Coding
Supported qualitative research note-taking, background checking participants, report audits, and project documentation.
Audited debriefs and topline reports to find out inconsistencies in formatting, synthesis, terminology, and participant attribution across international research projects.
Assisted in research synthesis by refining insights, structuring findings, and documenting recommendations for better standardization. • Synthesize qualitative findings into structured insight reports.
Participated in moderation training, project briefing, and live research sessions to build an understanding of end-to-end UX research workflows.
Volunteer
Madhya Pradesh Tourism | Nov 2023 - Jan 2024
Motif Design
Color Contrast
Researched Local Art style
Wall Painting
Worked on-site in Chanderi village to contribute to a cultural tourism project aimed at celebrating the region’s textile legacy through large-scale wall art.
Engaged in in-depth research on Chanderi sarees, motifs, and weaving traditions to ensure the visuals reflected local identity and craftsmanship.
Collaborated closely with local artisans and residents while painting community spaces, ensuring the designs resonated with everyday life and cultural values.
This experience deepened my understanding of how design can connect communities, preserve heritage, and transform spaces through meaningful visual narratives.
Fellowship Participant – Microsoft Research Program
Participated in Microsoft Fellowship under Prof. Shruti Parihar | Dec 2025 - Jan 2026
Secondary Research
HCI
Data Synthesis
Qualitative Data Coding
Formulating SOP
Conducted human-centered research on misinformation and disinformation, focusing on end-user interpretation of AI-generated, manipulated, and human-authored content using provenance signals under Prof. Shruti Parihar.
Analyzed usability, cognitive load, and trust implications of provenance tools (watermarking, fingerprinting, cryptographic metadata) from an HCI and sociotechnical perspective.
Contributed to framing and drafting a research SOP proposing design and evaluation methods for communicating content provenance to end users in complex, real-world contexts.
Researcher and Packaging Designer
Packaging Design live on Flipkart | Aurik | Feb 2025 - Aug 2025
Printing Constraints Analysis
Product Manufacturing Research
Graphic Design
Color Theory
Design Principles
Researched global insights for Aurik Health Foods packaging. Designed comic strip-inspired visuals emphasizing natural sourcing and manufacturing. Simplified production for transparency and trust. Boosted brand differentiation via narrative storytelling.
Vice President (Avantika University)
Leadership
Events Planning
Anchoring
Association of Designers of India (ADI) | Oct 2023 - Dec 2025
Elected as Vice president of ADI in my first year. Directed volunteer teams from multiple design disciplines for campus-wide events and workshops led by industry experts.
Content Creator
Design club lead creator
Foundational Design knowledge
Educational Posts
Internshala | Dec 2023 - Mar 2024
Engaged Design Club audience with targeted, relevant content. Sustained club activity through informative and entertaining materials. Balanced knowledge delivery with engaging entertainment.
Experience
Fellowship Participant – Microsoft Research Program
Participated in Microsoft Fellowship under Prof. Shruti Parihar | Dec 2025 - Jan 2026
Dec 2025 - Jan 2026
View Research Challenge
Conducted human-centered research on misinformation and disinformation, focusing on end-user interpretation of AI-generated, manipulated, and human-authored content using provenance signals under Prof. Shruti Parihar.
Analyzed usability, cognitive load, and trust implications of provenance tools (watermarking, fingerprinting, cryptographic metadata) from an HCI and sociotechnical perspective.
Contributed to framing and drafting a research SOP proposing design and evaluation methods for communicating content provenance to end users in complex, real-world contexts.
Researcher and Packaging Designer
Aurik
Feb 2025 - Aug 2025
Researched global insights for Aurik Health Foods packaging. Designed comic strip-inspired visuals emphasizing natural sourcing and manufacturing. Simplified production for transparency and trust. Boosted brand differentiation via narrative storytelling.
Content Creator
Internshala
Dec 2023 - Mar 2024
Engaged Design Club audience with targeted, relevant content. Sustained club activity through informative and entertaining materials. Balanced knowledge delivery with engaging entertainment.
Volunteer
Madhya Pradesh Tourism
Nov 2023 - Jan 2024
Worked on-site in Chanderi village to contribute to a cultural tourism project aimed at celebrating the region’s textile legacy through large-scale wall art.
Engaged in in-depth research on Chanderi sarees, motifs, and weaving traditions to ensure the visuals reflected local identity and craftsmanship.
Collaborated closely with local artisans and residents while painting community spaces, ensuring the designs resonated with everyday life and cultural values.
This experience deepened my understanding of how design can connect communities, preserve heritage, and transform spaces through meaningful visual narratives.
Association of Designers of India
Vice President - Avantika Student Chapter
Oct 2023 - Dec 2025
Elected as Vice president of ADI in my first year. Directed volunteer teams from multiple design disciplines for campus-wide events and workshops led by industry experts.
Tools
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
Skills
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
Tools
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
Skills
Framer is a design tool that allows you to design websites on a freeform canvas, and then publish them as websites with a single click.
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